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Search-BGGoogle Advertising (Search & Display)

Google Advertising Description

As more and more individuals turn to search engines for product searches and advice, so increases an opportunity to reach new customers. Search engine advertising is a proven and effective way of reaching a very targeted and relevant audience.

Using keyword campaigns, geographic location and audience segmentation, online advertising targets new and current customers on various platforms. Online advertising provides a trackable and efficient way to reach customers with an incentive to shop online or visit their nearest branch.

These ads can incentivize impulse purchases, place your brand ‘top-of-mind’ and create other general brand/product awareness.

As users search for topics, suppliers or products related to the plumbing, heating and electrical industry, our text ads will show on this page either within one of the top ad positions or bottom ones.

Once a user clicks on Bartle & Gibson’s ad, they are directed to the suppliers shoppable landing page hosted at bartlegibson.com.

Starting at $5,000 +GST/6 MONTHS
Distribution Centres
  • Edmonton
  • Calgary
  • Port Coquitlam
  • Possibility to reach more locations with an increase in budget
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Google Advertising Details

  Ad Type

At least 2 custom advertisements are created per adgroup, which include various headlines, descriptions, images, sitelinks and callouts, to entice the customer.

  Target Audience

Reach the right customers with targeted ads based on geographic locations, keywords, interests and other demographic characteristics

  Distribution

At least 3 custom adgroups are created for each campaign, to reach targeted audiences based on relevant keywords.

  • Edmonton
  • Calgary
  • Port Coquitlam
  • Possibility to reach more locations with an increase in budget
  Ad Links

We create a custom landing page for each campaign, so when customers click on the Google ad they are directed to a shoppable lading page.

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Remarketing Advertising

Bartle & Gibson’s targeted remarketing advertising is an effective way to reach both existing and prospective customers. Remarketing works by showing targeted ads to customers who have previously visited bartlegibson.com.

This differs from other remarketing advertising because we cater our ads to a targeted audience to ensure the advertisements are effective and well received.

Effectively, this allows us to define our audience demographic based on age, location and industry.

Our ads begin to display on various websites throughout the web, but only to the audience that is defined by our website visitors. This ensures our content is relevant and reaches individuals who are or have recently been in the market for plumbing, heating or electrical products.

  1. User visits bartlegibson.com and peruses through website
  2. User visits different websites and clicks our supplier ad
  3. User is redirected to ad product or promotion

Advertising Package Options

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Entry Level

BG Connect Base Package

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2026_BGCP_MediaKits_Dec2025_v01_PlusPackage
Mid Range

BG Connect Plus Package

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2026_BGCP_MediaKits_Dec2025_v01_ProPackage
Advanced Level

BG Connect Pro Package

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