How the VIP Program Works

First, a target customer group of approximately 150 to 225 customers is defined, based on their growth potential for the current year. This customer segment always represents all three regions for Bartle & Gibson.

Bartle & Gibson’s three sales regions are:
Northern Prairies, Southern Prairies, and
British Columbia

Each customer in this group is given a purchasing target for our promotional period (5-12 months in length). They are then sent weekly progress emails, informing them of their progress and how close they are to reaching their target.

To qualify, customers must reach their purchasing target during the promotional period. This period starts in late spring/early summer with an end date in the fall.

See agreement-to-participate for this year’s date information.

The first 5 to 10 customers in each of our three regions to achieve their target growth are entitled to send one company representative on an incentive trip.

Purchasing targets are unique to each customer and are based on  four years of sales history, among other factors. ‘Wild Card’ and ‘Loyalty’ customer positions are also available and may or may not be included in the customer count referenced above.

VIP offers an unparalleled networking and relationship growth opportunity to sponsor partners. Our attendees primarily consist of Owners, Directors, CEOs, Presidents, and Managers.

Though we exclusively target Presidents, CEOs, Owners, Directors and other high-ranking Managers, seldom these stakeholders will send other members of their organization to attend our VIP trip.